Pregnancy, childbirth, motherhood, lifestyle
Authentic, personal, educational, community-oriented
Primarily women, ages 25-40, US-based
Evenings and weekends, based on TikTok activity patterns
Moderate follower base (72K), high engagement with likes and comments relative to followers, average likes per video around 20-30, comments 5-20
Generally positive, supportive, and engaged
Limited data, appears non-commercial, focus on organic storytelling
Ideal for brands in maternity, health, wellness, pregnancy products, and parenting services
Suitable for maternity, wellness, lifestyle brands
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