🧸first time momma🧋 ✨your TikTok mommy friend✨ 💌 hillaryw@select.co
Motherhood, parenting, postpartum journey
Relatable, heartfelt, casual videos emphasizing family life and motherhood experiences
Primarily US-based women, mostly parents or expecting mothers, ages 25-40
Evenings and weekends when followers are most active
High engagement rate with thousands of views, hundreds of likes, and meaningful comments; shares also substantial
Overall positive, supportive, and appreciative of authentic motherhood stories
Few sponsored posts, mostly organic content; potential for partnerships with maternity, baby products, and family brands
Excellent fit for brands aligned with motherhood, postpartum wellness, family activities, and personal jewelry
Ideal for family, maternity, and lifestyle brands
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