How to Maximize Amazon Prime Day Sales with Influencer Marketing

Amazon Prime Day influencer marketing helps you reach people who want deals and new things. You can use campaigns based on data to talk to real customers and sell more. AI-powered tools like Lillian help you find the best creators, run campaigns faster, and see results right away. Many brands get more people interested and save time with these smart tools. Some brands even say they made 45% more money by letting AI help with their plans.

Why Influencer Marketing Works

Authentic UGC

You see user-generated content (UGC) every day. This includes product reviews, social media posts, and videos made by real people. UGC feels more honest than ads from brands. When you watch someone unbox a product or share their experience, you trust their words. During Amazon Prime Day, shoppers look for this kind of real content before they buy.

Did you know? 79% of people say UGC affects what they buy. Almost 70% check reviews or ratings before making a purchase. UGC can boost conversion rates by up to 29% compared to campaigns without it. Millennials trust UGC 50% more than brand ads. Gen Z also believes UGC will soon be more credible than professional marketing.

Brands like Coca-Cola and GoPro use UGC to connect with their fans. You can do the same for your Amazon Prime Day campaign. Sharing real stories and honest feedback helps you build a loyal community. Social media makes it easy for UGC to spread, especially with Instagram stories and Twitter shares. Most businesses now use UGC to save costs and provide authentic content.

Trust and Social Proof

Trust is key when you want people to buy from you. Social proof means showing that others have tried and liked your product. This can be reviews, ratings, or influencer posts. Younger shoppers expect to see over 200 reviews before they trust a product. On average, people want at least 112 reviews.

Influencers help you build this trust. When they share honest opinions, their followers listen. People see influencers as friends or experts. Their support makes your brand look more reliable. Studies show that adding reviews can increase sales by up to 18%. Displaying reviews can boost conversion rates by up to 270%. Most shoppers trust online reviews as much as personal recommendations.

Tip: Ask your customers and influencers to share their real experiences. The more social proof you have, the easier it is for new shoppers to trust you.

Micro and Mid-Tier Creators

Not all influencers have millions of followers. Micro-influencers (10K–50K followers) and mid-tier creators (50K–100K followers) often have stronger connections with their audience. You get higher engagement rates with these creators. Micro-influencers can have engagement rates around 1.8%, while macro influencers with bigger audiences have less than 1%. Nano and micro-influencers often outperform larger creators in getting people to comment, like, and share.

You should work with micro and mid-tier creators for your Prime Day campaigns. They bring real conversations and higher engagement. Their followers trust them, which helps you drive more sales and build a stronger brand.

Success Stories

You can learn from brands that used influencer marketing on Amazon Prime Day. Many companies in different fields saw good results by working with creators. These stories show ways to sell more, find new buyers, and make your brand special.

Here is a table that shows how brands in different fields used influencer marketing to grow during Prime Day:

You can see that influencer storefronts and affiliate programs help many brands. For example, fashion brands had a 680% rise in affiliate conversions. This means more people clicked and bought after seeing influencer posts. Hair and beauty brands also got more sales and better conversion rates when creators shared honest reviews and how-to videos.

Many famous brands use influencer marketing for Prime Day wins. Here are some examples:

• Tula Skincare worked with beauty influencers. These creators posted about their favorite Tula items and shared special Prime Day deals. Tula got more website visits and higher sales.

• Bose ran social media campaigns with influencers to share Prime Day offers. Their posts and stories brought in more shoppers and boosted sales.

• Casio did Amazon Live streams with influencers. These live videos showed Casio products in real time. Viewers could ask questions and buy right away, which led to more engagement and instant sales.

Note: Brands like boohoo and Crocs also use influencer storefronts and affiliate programs to make more money on Prime Day. Their success shows that working with creators is a smart way to reach more buyers and sell more.

You can use these ideas to plan your own Prime Day strategy. Pick the right influencers and let them be creative. This helps your brand connect with real shoppers. Influencer marketing is a proven way to get more sales and loyal customers during the biggest shopping event of the year.

Preparation

Early Planning

You need to start your Amazon Prime Day influencer marketing plan early. Most experts suggest you begin at least two months before Prime Day. This gives you time to find the right creators, set goals, and build excitement. Early planning helps you avoid last-minute stress. You can also test different ideas and see what works best for your brand. When you start early, you give influencers time to create better content. This also helps you build a stronger brand presence before the big event.

Tip: Early outreach lets you secure top creators before other brands contact them.

Audit and Gaps

Before you launch your campaign, you should check your current influencer marketing efforts. Look at past campaigns and see what worked well. Find areas where you did not meet your goals. Make a list of what you want to improve. You might notice you need more creators in certain niches or regions. Sometimes, you may find that your content did not connect with your audience. Use this audit to spot gaps and set clear goals for Prime Day.

Here is a simple checklist to help you with your audit:

• Review past influencer campaigns

• Check which creators brought the best results

• List missing niches or target groups

• Note which content types performed best

• Set new goals for Prime Day

Creator Discovery

Finding the right creators is key to a successful campaign. You want partners who match your brand and speak to your target audience. There are two main ways to discover creators: using AI tools and community sourcing.

AI Tools

AI-powered platforms like Lillian make creator discovery fast and easy. You can search for influencers across 60+ countries and filter by industry, audience size, and engagement rate. Lillian uses smart algorithms to score authenticity and predict ROI. This means you spend less time searching and more time building real partnerships. You can also compare creators side by side and get instant insights into their past performance.

Using AI tools helps you avoid fake influencers and focus on those who drive real results.

Community Sourcing

You can also find creators by looking within your own community. Ask your loyal customers and fans if they want to share your products. Many micro-influencers start as happy customers. You can run social media contests or use branded hashtags to spot new talent. Community sourcing often brings you creators who already love your brand. Their content feels more genuine and can boost trust with new shoppers.

By combining AI tools and community sourcing, you build a strong team of creators for Amazon Prime Day influencer marketing. This mix helps you reach more people and get better results.

Content Themes

You need to pick good content themes for Prime Day. The right themes help your campaign get noticed. Think about what your customers like most. Use old data and new trends to help you choose.

Here are some content themes that work well for Prime Day influencer campaigns:

1. Pick product themes that fit your audience’s interests. This keeps your posts fun and interesting.

2. Use analytics to find out what your audience wants. This helps you make better content.

3. Try different types of content. Live unboxings, reviews, and stories build trust and excitement.

4. Post when your audience is online. This helps more people see your posts.

5. Change your plan for each platform. Instagram is good for pictures and stories. TikTok is great for fun videos and challenges.

6. Work with other influencers and share each other’s posts. This helps you reach more people and keeps things fresh.

7. Share Amazon Wish Lists with your favorite products. This makes shopping easier for your followers.

8. After Prime Day, keep talking to your audience and check your results. This helps you do better next time.

Tip: Use different content styles and work with creators who tell good stories. This keeps your campaign fun and helps you stand out.

Tracking Setup

You need to track your campaign to see what works. Set up tracking before Prime Day starts. This helps you know if your plan is working.

Affiliate Links

Affiliate links help you track sales from each influencer. You can use Amazon Affiliate Links, Amazon Attribution Links, or promo codes. Each tool has its own good points. Amazon Affiliate Links are easy and run by Amazon. Amazon Attribution Links show which influencer gets the most sales and give you a bonus. Promo codes help you see how many people use a special discount, but they do not track every sale.

• Amazon’s Creator Connections pays influencers for sales, so tracking is easy.

• Amazon Attribution Links track sales and give a bonus, but you pay commissions yourself.

• Amazon Affiliate Links pay less but are simple to use.

• Promo codes show code use, but not all sales get tracked if people forget to use the code.

Note: Give each influencer a special link or code. This helps you see who brings in the most sales.

Rights Management

You should get permission to use influencer content before you start. Make sure you can use their posts on your website, Amazon Store, or ads. Clear rights agreements protect your brand and let you use good content again. Many brands use tools like Lillian to keep track of content rights.

Tracking these numbers helps you see how your campaign did. This helps you plan even better for the next Prime Day.

Campaign Activation

Content Submission

Multiple Methods

You want to make it easy for creators to send you their content. Offer several ways for them to submit their work. Some creators prefer uploading files directly to a platform. Others like sharing links to their social media posts or cloud drives. You can also use email or a dedicated submission portal. When you give creators options, you help them work faster and avoid delays.

Lillian’s workflow automation lets you collect content from many sources in one place. You can track submissions, review files, and keep everything organized. This saves you time and helps you manage many creators at once.

Fast Approvals

Quick approvals keep your campaign moving. Set up a clear review process so you can check content as soon as it arrives. Use a checklist to make sure each post meets your brand guidelines and Amazon’s rules. Lillian’s platform lets you approve or request changes with just a few clicks. Fast feedback helps creators fix problems right away and keeps your campaign on schedule.

Tip: Give creators a timeline for feedback. Let them know when you will review their work and when they can expect approval.

UGC Focus

User-generated content (UGC) should be at the heart of your Amazon Prime Day influencer marketing. UGC builds trust and makes your brand feel real. Shoppers want to see real people using your products. When you use UGC, you get higher engagement and better conversion rates. UGC videos and photos show how your product works in daily life. This makes shoppers more likely to buy.

UGC also helps your ads perform better. You can use UGC in Amazon product pages, A+ content, and storefronts. Shoppers spend more time on listings with UGC. They trust what they see and feel more confident about buying. UGC lets you test new ideas quickly and retarget shoppers with content that feels personal. You can also share UGC on social media to bring more people to your Amazon store.

Note: Amazon does not allow you to pay for product reviews outside its Vine Program. You can pay for influencer content, but you must follow Amazon’s rules. Always ask creators to use clear hashtags like #ad or #collab. Make sure their posts are honest and not misleading.

Affiliate Integration

You can boost sales by adding Amazon affiliate links to influencer content. Start by using deep links that open products directly in the Amazon app. This makes shopping easier and can triple your conversion rates. Set up AutoDMs to send links to followers who comment on posts. This can drive high click-through and conversion rates during Prime Day.

Follow these best practices for affiliate integration:

1. Launch teaser content and early promos before Prime Day.

2. Post more Stories and Reels during the event to catch shoppers’ attention.

3. Share content that encourages clicks, even if there is no discount.

4. Track performance in real time and adjust your strategy based on what works.

5. Use tools that help you sync storefronts, generate deep links, and get alerts.

Treat Prime Day as a full campaign. Warm up your audience with polls and Q&As. During the event, refresh your links and update content to keep momentum strong. This approach helps you get the most from your Amazon Prime Day influencer marketing.

Amazon Asset Deployment

When you want to boost your Amazon Prime Day sales, you need to use every tool Amazon gives you. Two of the most powerful tools are A+ Content and your Brand Store. These assets help you stand out and make it easy for shoppers to find your best deals.

A+ Content

A+ Content lets you make your product listings look better. You can add extra images, charts, and detailed descriptions. This helps shoppers understand your product and trust your brand. Even if you cannot use all the features, you should at least add a comparison chart. This chart shows how your product stacks up against others. Shoppers like to see clear differences.

• A+ Content improves your product titles, descriptions, and images.

• You can use keywords to help more people find your products.

• Extra details and pictures answer common questions and reduce returns.

• Influencers can send their followers to these improved listings for a better shopping experience.

Tip: Always update your A+ Content before Prime Day. Make sure it highlights your best features and deals.

Brand Store

Your Brand Store is like your own mini website on Amazon. You control how it looks and what products you show. For Prime Day, you should design your store to highlight your top deals and most popular items. Schedule updates so your store always shows the latest offers.

• Use banners and images to grab attention.

• Group your best-selling products together.

• Make it easy for shoppers to find Prime Day deals.

• Drive traffic to your Brand Store using influencer posts, social media, and email.

You can track how well your Brand Store does by using Amazon Attribution links. These links show you which influencers bring in the most visitors and sales. When you combine your Brand Store with A+ Content, you give shoppers a smooth and exciting experience.

Paid and Organic Alignment

You get the best results when you mix paid ads with organic influencer content. Start by working with influencers who match your brand and have active followers. Micro-influencers on TikTok, Instagram, and YouTube can create buzz before Prime Day. Ask them to share product shoutouts, reviews, and even live videos.

• Give each influencer a unique Amazon Attribution link. This helps you see who drives the most sales and lets influencers earn bonuses.

• Use influencer content in your paid ads. User-generated content feels real and gets more clicks.

• Run paid ads on Amazon and social media to reach more people. Use Amazon DSP to retarget shoppers who showed interest.

• Combine organic posts with paid campaigns to reach both loyal fans and new customers.

Note: Mixing organic and paid efforts helps you reach more people and get better results. Authentic content from influencers builds trust, while paid ads boost your reach and sales during Prime Day.

Amazon Prime Day Influencer Marketing Strategy

Real-Time Monitoring

You need to watch your campaign closely during Amazon Prime Day. Real-time monitoring helps you see what works and what needs to change. You can use special tools to track influencer posts, engagement, and sales as they happen. This lets you fix problems fast and make smart choices.

Here is a table that shows some popular real-time monitoring tools and what they do:

Lillian gives you a real-time dashboard to track every part of your Amazon Prime Day influencer marketing campaign. You can see which posts get the most likes, which creators drive sales, and where you need to act fast. This helps you stay ahead and make the most of Prime Day.

Tip: Check your dashboard often. Quick action can turn a good campaign into a great one.

Budget Shifts

You should move your budget to the best-performing parts of your campaign. Real-time data shows you where to spend more and where to save. This helps you get the highest return on your investment.

Follow these steps to manage your budget during Prime Day:

1. Set up rules to increase your budget during busy shopping hours. This puts your money where it matters most.

2. Watch your campaign results. Move more budget to the influencers and ads that bring the most sales.

3. Check your spending on different products. Spend more on items with deals and less on those without.

4. On the first day of Prime Day, boost your budget for top products. This is when most shoppers visit Amazon.

5. On the second day, keep watching your results. Adjust your budget if you see changes in sales or engagement.

6. After Prime Day, use your budget to retarget shoppers who showed interest. This can help you get repeat sales.

Lillian’s campaign optimization tools help you shift your budget quickly. You can see which creators perform best and move your money to them in just a few clicks.

Stay flexible. The best results come when you adjust your plan as you go.

Brief Updates

You need to keep your influencers informed during Prime Day. Fast updates help everyone stay on track and avoid mistakes. Good communication makes your campaign run smoothly.

Here are some ways to give brief updates to your creators:

• Send automated newsletters with the latest news, brand messages, and tips. This keeps everyone on the same page.

• Set up reminders so creators know when to post and what to share. This helps them meet deadlines.

• Use activity logs to track content progress. You can see who has posted and who needs a reminder.

• Automate contracts, payments, and product gifts. This saves time and lets creators focus on making great content.

• Use performance tracking tools to give feedback. Creators can see what works and improve their posts.

Lillian lets you send updates, reminders, and feedback all in one place. You can manage many creators without missing a step.

Note: Brands like OLIPOP used automated updates and managed almost 1,900 creators. They saw a huge return on their campaign.

Reminders and CTAs

You need to keep your audience excited and ready to act during Amazon Prime Day influencer marketing campaigns. Reminders and calls to action (CTAs) help you do this. When you use urgency-driven messages, you make people feel they must act fast. Countdown timers, limited-time offers, and last-chance reminders work well. These tools create a sense of FOMO—fear of missing out. People do not want to lose a good deal.

You can plan your reminders in a few simple steps:

1. Send teaser messages 1-2 days before Prime Day. Build excitement and let your followers know something big is coming.

2. On launch day, announce your best deals. Use phrases like “Limited 48-hour offer” or “Prime Day starts now!” to grab attention.

3. If someone does not open your first message, send a follow-up reminder. This helps you reach more people.

4. As Prime Day ends, send deal-ending notices. Remind your audience that time is running out.

5. In the final hours, use strong CTAs like “Final hours to save!” or “Don’t miss out.” These messages push people to act before the deals disappear.

SMS reminders work very well. Most people open text messages right away. You can use SMS to send launch announcements and special promo codes. This is great for reaching people who looked at your products but did not buy. Email reminders also help, especially when you send them at key moments.

Influencers can boost engagement by using live shopping streams, timed product drops, and exclusive deals. When you show a countdown or say “Ends Soon,” you can increase click-through rates by up to 25%. Micro-influencers often get more engagement and feel more authentic to their followers. Retargeting ads with headlines like “Still thinking it over?” and countdown visuals in short videos also work well.

Tip: Use a mix of emails, SMS, and influencer posts to remind your audience. Always include a clear CTA so people know what to do next.

Communication

Good communication keeps your Amazon Prime Day influencer marketing campaign running smoothly. You need to talk with your creators often and clearly. When you share updates, answer questions, and give feedback, you help everyone do their best work.

Here are some ways to keep communication strong:

• Set up group chats or use a campaign platform to send quick updates.

• Share a simple posting schedule so creators know when to share their content.

• Give feedback on posts as soon as you see them. This helps creators fix problems fast.

• Remind creators about important rules, like using the right hashtags or following Amazon’s guidelines.

• Celebrate wins together. When a post does well or a product sells out, thank your creators and share the good news.

You can use tools like Lillian to manage all your messages in one place. This saves time and keeps everyone on the same page. When you communicate well, you build trust with your creators. They feel valued and want to work with you again.

Note: Clear and friendly communication helps you avoid mistakes and get better results from your influencer team.

Post-Event Actions

Repurpose Content

After Amazon Prime Day, you have a lot of valuable influencer content. You can use this content again to keep your brand in front of shoppers. Repurposing helps you get more value from every post, video, and review.

Retargeting

You can use influencer content to reach people who showed interest but did not buy. Retargeting means showing ads or posts to these shoppers. When you use real photos or videos from influencers, your ads feel more personal. This makes people more likely to click and buy.

Here are some ways to retarget with influencer content:

1. Show top-performing influencer posts to people who visited your product page but did not check out.

2. Use Instagram and Facebook ads with influencer videos to remind shoppers about your deals.

3. Send emails with influencer reviews or unboxing videos to people who left items in their cart.

4. Offer special discounts to high-intent shoppers using influencer content as the main message.

Tip: Retargeting with influencer content can boost your conversion rates and bring shoppers back to your store.

Evergreen Use

Some influencer content stays useful long after Prime Day ends. You can use these posts and videos in your marketing all year. This is called evergreen content.

Ways to use evergreen influencer content:

• Add influencer photos to your product pages to build trust.

• Share influencer stories in your email newsletters.

• Post top influencer videos on your social media every month.

• Use influencer testimonials in your brand ads.

When you use evergreen content, you keep your brand message strong and consistent. You also save time and money by not creating new content for every campaign.

Analyze Results

You need to know what worked and what did not. Start by looking at your campaign data. Check which influencer posts got the most likes, comments, and sales. Use tools like Lillian to see which creators brought the best results. Tag your content by theme, format, or influencer to spot trends.

Make a list of your top-performing content. Use this list to plan your next campaign. Look for patterns in what your audience liked. Did videos do better than photos? Did certain influencers drive more sales? Use these insights to improve your future marketing.

Note: Analyzing your results helps you make smarter decisions and get better returns next time.

Organize Assets

You need to keep your influencer content safe and easy to find. Good organization saves you time and helps you use your best content again.

Follow these steps to organize your assets:

1. Upload all influencer content to a cloud-based storage service like Google Drive or Dropbox.

2. Create folders by campaign, content type, or influencer name.

3. Use clear file names and add tags to each asset. This makes searching fast and simple.

4. Keep a content calendar to track when and where you use each piece of content.

5. Set up version control and rights management to track changes and permissions.

6. Back up your files often to prevent data loss.

7. Work with your team and influencers using shared platforms for feedback and approvals.

A well-organized content library helps you find and reuse your best influencer content for future campaigns. It also keeps your brand message clear and consistent.

Build Relationships

Making good relationships with influencers after Amazon Prime Day helps you do better next time. When you treat creators like real partners, they trust you more. Influencers who feel important will work harder for your brand. You can use different ways to turn one-time work into long-term teamwork.

• Change your plan for each influencer. Learn what kind of content they make and what they are good at. When you match your campaign to their style, you show you respect their ideas.

• Give special experiences. Let influencers try new products before others or invite them to fun brand events. Some brands even pay for trips or private meetups. These things make influencers feel like they belong on your team.

• Make your messages personal. Send thank you notes or birthday cards. Ask about their lives, not just their work. Small things like this help you become real friends.

• Start with welcome calls. Use these calls to learn about each influencer. Ask what they want and tell them what you expect. Talking clearly from the start helps you build a strong relationship.

• Keep in touch often. Answer questions and give feedback quickly. Talking openly keeps influencers happy and excited to work with you.

• Treat influencers like brand partners, not just workers. Ask them for ideas about your products or let them help plan new things. When you listen to their thoughts, you show you care about what they think.

• Give useful feedback. Teach influencers about your products so they can make better posts. When you help them learn, they care more about your brand.

• Remember influencers are people first. Celebrate their wins and big moments. When you see them as more than just creators, you build trust and loyalty.

You can also use Prime Day’s excitement to connect with your audience. Start a special email newsletter to keep shoppers interested after Prime Day. Share daily deals on Instagram to get more followers. Ask customers to join your Facebook group or community page. These steps help you stay close to new buyers and turn them into loyal fans.

Tip: Use Lillian’s CRM tools to track influencer wins, manage messages, and set reminders for personal notes. This helps you keep every relationship strong and organized.

When you focus on real connections, you build a group of loyal creators and customers. These strong relationships help your brand grow even after Prime Day is over.

Tools and Resources

Lillian Overview

Lillian is a smart tool for influencer marketing. You can use it to find the best creators for your brand. The platform uses AI to search influencers in over 60 countries. You can filter by things like industry, audience size, and engagement rate. Lillian checks if followers are real and if content is honest. This helps you stay away from fake influencers.

You can chat with Lillian and ask questions. The AI gives you helpful info about each creator. You can compare influencers to see who matches your goals. Lillian also helps you write emails in 12 languages. This makes it simple to reach out to creators everywhere.

Lillian tracks your campaign results as they happen. You can see which posts get the most likes and which creators help you sell more. The platform shows you the ROI for each campaign. You can use this info to make better choices next time.

Tip: Lillian saves you lots of time. You can finish jobs in minutes instead of days.

Marketplace Platforms

You can use other platforms to find and manage influencers. These marketplaces connect you with creators who want to work with brands. Some popular choices are Aspire, Upfluence, and CreatorIQ. Each one has different features.

• Aspire lets you search for influencers, run campaigns, and track results.

• Upfluence helps you find creators by keywords, audience, and location.

• CreatorIQ gives you advanced analytics and helps you build long-term partnerships.

Most marketplaces have tools for contracts, payments, and content approval. You can use these platforms to run your campaigns from start to finish.

Note: Always check if a platform fits your brand before you sign up.

Automation

Automation tools help you save time and avoid mistakes. You can use automation to send emails, track posts, and handle payments. Lillian has workflow automation that collects content, sends reminders, and tracks approvals. This means you do not have to do everything yourself.

Other tools like Zapier and Hootsuite help with automation too. Zapier connects your apps and moves info between them. Hootsuite lets you schedule social media posts and track engagement.

• Use automation to send reminders to creators.

• Track when posts go live and collect links in one spot.

• Automate payments so creators get paid on time.

Automation lets you focus on your plan while the tools do the busy work. This helps you run bigger campaigns with less stress.

Support and Learning

You need good support and learning tools to get the most from influencer marketing tools like Lillian. Good support helps you fix problems quickly. Learning tools show you how to use every feature and make your campaigns better.

Lillian gives you lots of ways to get help. You can use the 24/7 online chat any time. Friendly experts answer your questions and help you step by step. If you have a problem, you do not have to wait long. You get help right away.

You also get a big online library called a knowledge base. This library has guides, FAQs, and tutorials for every part of the platform. You can search for answers or learn new things at your own speed. You can find help for common problems or learn about advanced features when you want to get better.

Tip: Use the knowledge base to learn new tips and save time on daily work.

Lillian gives you more than just tech help. You get learning tools to build your influencer marketing skills. Here are some resources you can use:

• Multi-class courses that teach influencer marketing strategies

• Lessons on finding the best influencers for your brand

• Tips for checking if influencers are real and honest

• Guides on setting clear rules, fair pay, and following FTC rules

• Ways to build long-term partnerships with creators

• Advice on using content rights and planning campaign timelines

• Toolkits with templates for creative briefs, emails, and contracts

• A 13-week email series with advanced influencer marketing tips

• Private strategy sessions with experts for personal help

• Access to a private community for support and networking

• Real-life case studies and Q&A guides to help you learn more

You can use these tools to learn how to pick the best influencers, check if they are real, and see if your campaign works. You also learn how to use tracking codes, connect sales data, and change your budget for better results.

Note: Keep learning new things. The more you know, the better your campaigns will be.

When you use Lillian’s support and learning tools, you feel ready to run better influencer campaigns. You always have help when you need it and tools to keep getting better.

You can boost your Amazon Prime Day sales by following a few key steps. Start early, pick the right creators, and use real stories. Track your results and adjust your plan as you go. AI tools like Lillian help you find top influencers and save time.

Ready to level up your campaign? Explore Lillian or visit the Resources Center for more tips and support.

FAQ

What is the best time to start planning for Amazon Prime Day influencer campaigns?

Start planning your campaign about 6–8 weeks before Prime Day. This gives you enough time to find good creators and set your goals. You can also get people excited early. Planning ahead helps you do better.

How do I choose the right influencers for my brand?

Pick creators who fit your brand and talk to your audience. Use AI tools like Lillian to check how much people like their posts. Look at their past work and see if they are real. Always check their style before you decide.

Can I pay influencers for product reviews on Amazon?

No, you cannot pay influencers for reviews on Amazon. You can pay them to make posts or videos, but not for reviews. Always follow Amazon’s rules.

What metrics should I track during my campaign?

You should watch these important numbers:

• Engagement rate

• Sales from affiliate links

• Follower growth

• Brand mentions

Watching these numbers shows what works best.

How can I use influencer content after Prime Day?

You can use influencer content again in ads, social media, product pages, and emails. This helps you get more out of every post.

What makes Lillian different from other influencer marketing tools?

Lillian uses AI to find creators all over the world and checks if they are real. You can chat with Lillian for tips and run your campaign in one place. This saves you time and helps you get better results.

How do I keep influencers engaged for future campaigns?

Keep your influencers happy by giving feedback and sharing results. Offer special things just for them. Use tools like Lillian’s CRM to track chats and celebrate wins together.